| > | | | | reflects the mostimportant part of your homepage |
| While many people think it is enough to have web | | | | since this is the descriptionthat is shown when |
| site to earnhundreds or thousands of dollars within a | | | | someone searches for your site on a searchengine. |
| few weeks, it ismuch harder in reality to get people | | | | You should clearly state the benefits of visiting your |
| to your web site and thenit is another thing to get | | | | site. Itshould be a like a little ad for your site. You |
| them to buy something from you. | | | | should include yourkeywords once again but not |
| But that's a different story. Let's concentrate on the | | | | more than twice. I'll give you anexample of my own |
| first aspect: | | | | site and then it looks like this : |
| Getting traffic and especially getting targeted traffic. | | | | Advertisements ? Discover The Little-Known Secrets |
| You don'twant to have cat lovers on your site when | | | | Of Writing |
| you are selling dogfood, do you ? | | | | "Killer"-Headlines !" name=description> |
| How do you get targeted prospects ? First of all, | | | | 5.) Meta tag : keywords |
| you must knowyour potential customers. Who are | | | | The Meta tag keywords should be used to put in all |
| they ? What are they lookingfor ? So the first thing , | | | | yourkeywords that are relevant for your site . It is |
| even before you have built your website, is to know | | | | crucial to putyour 4 most important keywords at the |
| which keywords your prospects would search for. | | | | beginning. You caninclude 15 further keywords and |
| It is not as hard as you might think. But if you have | | | | even more . |
| a generaltopic like I have myself with Internet | | | | Example :writing winning sales letters, prospects, |
| Marketing, it might be amuch better idea to | | | | online, web, internet,marketing, campaign, writer, |
| concentrate just on one aspect of Internet | | | | marketer, promotion, copywriter,top-seller" |
| Marketing. | | | | name=keywords> |
| Friend, you ask why ? Did you ever perform a | | | | 6.) Meta tag : robots |
| search on | | | | You create a little robots.txt to let the search engine |
| AltaVista for the term "Internet Marketing"? Yes ? | | | | knowwhich links it should follow. If you want to |
| Then you willcertainly know that there about 6 million | | | | exclude certaindirectories, you can use special |
| web sites competing forthe top position on "Internet | | | | commands which forbid thesearch engine spiders to |
| Marketing". | | | | follow a complete path. |
| It is very hard, if not impossible to reach a rank in | | | | This can be necessary e.g. to avoid that the search |
| the top 10 oreven the top 30 for such a general | | | | engines linkto your download page where you have |
| term. But if you concentrateon, let me say | | | | the articles you wantto sell. An example can be |
| autoresponders, then there are a lot less pagesthat | | | | found below : |
| deal with that topic. | | | | # robots.txt for |
| 1.) Choosing your domain name | | | | # file created: 16.08.01 |
| This means, when you order your domain name, be | | | | User-agent: * |
| sure to includeyour keywords in your domain name. | | | | # Disallow: /cgi/# exclude robots from specified tree |
| To take the example justmentioned above: If you're | | | | # Disallow: /scripts/ |
| selling dog food, don't take a domainlike . | | | | # file modified: 16.08.01 |
| Because then people could think that you are selling | | | | 7.) Keyword density |
| cat food,bird food etc. , too. You want to target | | | | Your main keyword should be mentioned within the |
| your potential customers,so your domainname would | | | | first 8 wordsof your body text and can be |
| be rather something like : or similar . | | | | mentioned 3 times more. The otherkeywords should |
| So now you've designed your pages. What comes | | | | not be forgotten, too. Try to use them at least |
| next ? | | | | 3 times in your text. |
| 2.) Frames/no-frames | | | | 8.) Alt-tags for your images |
| Web pages which use frames have one big | | | | Alt-tags are alternative descriptions for your pictures. |
| disadvantage: Somesearch engines are not able to | | | | If youmove your mouse-cursor over your pictures, |
| index them correctly. They cannotfollow the links | | | | you can see thisalternative text. This text is also |
| that are included on these pages and that meansthat | | | | shown if a picture is notloaded correctly. Use your |
| they won't be able to show the results of your | | | | keywords to describe your pictures. |
| pages. | | | | 9.) No tricks like white text on white background ! |
| If you want to be on the safe side, create your web | | | | Some people consider themselves to be very smart |
| pages withoutusing frames. There are some tricks to | | | | and theywant to outwit the search engines by |
| enable a correct indexingbut this would lead too far | | | | putting a lot of theirkeywords with a font in the |
| for this time. | | | | background colour on theirpages to make it more |
| 3.) The title of your homepage | | | | relevant to the engines. |
| It almost goes without saying that your title should | | | | But times have changed : The search engines |
| have yourkeywords included as well. You should | | | | recognize thesetricks and as a result your pages are |
| choose a title that includesyour four most important | | | | banned from their index. |
| keywords. If you have a site where peoplecan learn | | | | Try just to do what is necessary but don't use |
| how to write ads, you could give your page a title | | | | tricks, it won'tdo you no good. |
| thathas the word ads in it plus some of your other | | | | 10.) Link-Popularity |
| keywords. | | | | Many search engines like AltaVista have a new |
| Example : "Writing ads: How to write ads that sell | | | | rankingconcept which includes link-popularity. This |
| your productslike crazy." You have repeated your | | | | means, themore pages have a link to your site, the |
| most important keyword "ads"and you have used | | | | better your sitegets ranked. |
| other keywords like "writing", "write" and | | | | Some of them have also made special deals with |
| "sell". | | | | pay-per-click search engines. Those sites which rank |
| 4.) Meta tag : description | | | | on the top 3will also get a high rank at "normal" |
| Meta tags are additional pieces of information which | | | | search engines. |
| are placedwithin the HTML - code. Your description | | | | |