| Make it easy to remember | | | | up your credibility |
| Consumers are so busy with their own lives and | | | | Branding through a special phone number is all about |
| careers, that they need any help they can get when | | | | getting your prospects to see you as the only one |
| it comes to making purchases. Even something like a | | | | to call for service. You want to be the go-to phone |
| vanity number should be easy to remember. To | | | | number for whatever business you're in from flowers |
| increase the amount of calls you get through a print | | | | to car insurance. |
| or television advertisement, it's always wise to create | | | | Harness the power of shared usage |
| a memorable vanity number. | | | | Rely on a search tool to help you peruse toll free |
| By creating a simple way for people to connect with | | | | databases. See what numbers are available for |
| your service, they are more likely to call you. A | | | | shared usage or that you can fully secure for your |
| catchy toll free number in a commercial, Internet | | | | business. Searching for a vanity number is easy. You |
| banner or print ad, stays with a consumer long after | | | | can search by looking up a special word or through a |
| he sees it. | | | | specific industry. |
| In a tight economy radio commercials are a good | | | | Check what numbers are available |
| way to get your brand noticed. They are much more | | | | Check with a toll free number system to see if the |
| economical than TV commercials but the right spot | | | | one you want is even available. This will point you in |
| can encourage quite a bit of business. Just be careful, | | | | the right direction. Even if the letters you have in |
| if your number is not remembered quickly and easily, | | | | mind are not available, you can devise other, more |
| then you might as well have thrown that money | | | | creative wording, to symbolize your business and get |
| away. | | | | customers dialing. |
| Communicate what you do | | | | Numeric vs. letters |
| Choose the right vanity number for your particular | | | | Decide if you want a combination of letters and |
| business. An effective number will possess the | | | | numbers for your toll free digits. Sometimes numeric |
| signature letters that sets your company apart from | | | | numbers are more ideal for some businesses or |
| the rest. | | | | industries. Take for instance a business that has a |
| For example an organic pet food company should | | | | wide foreign language audience. The consumers will |
| work in the important key words representing their | | | | not recognize some letters, but the numeric-based |
| main service. Something like 1-800-PETCHEF uniquely | | | | toll-free numbers are far-reaching. |
| symbolizes the fact that the company serves pets | | | | Go with a combo deal. This way your choices are |
| with homespun, wholesome food. | | | | pretty wide open. A numeric and text vanity number |
| More than just a number | | | | is highly effective for many companies. For example, |
| When you think of vanity numbers, think branding. | | | | if you cannot get 1-800-COFFEES, 1-800-555-JAVA |
| Branding is a key concept in how you market your | | | | works just as well, if not better. It's catchy, precise |
| company. It's all about name recognition. Whether it's | | | | and different. |
| a logo, sign, symbol or vanity number, these vital | | | | Consider a matching domain name |
| details help consumers identify one company from | | | | Along with your special phone digits or letters, you |
| the next. | | | | can uniquely target even more consumers by |
| The results that branding can accomplish are:o | | | | matching it to your web address. Pairing a successful |
| Branding sends your message clearlyo Connects your | | | | toll free number with a domain name equals more |
| target prospects emotionallyo Motivates the | | | | exposure. |
| customer or cliento Brings about user loyaltyo Backs | | | | |