| You know the feeling of waiting for something or | | | | in, but very few if any actually bought anything. |
| someone to arrive. The excitement builds as the time | | | | It is just so strange that this type of marketing is |
| comes closer and the anticipation nearly becomes | | | | spread so widely all over the internet. |
| unbearable. | | | | The advertising is non descriptive just trying to get |
| You know the feeling of disappointment when the | | | | the person to click on a link. |
| time has arrived, and then nothing happens, the | | | | How much money do you think they are making |
| questions, the utter feelings of disgust. | | | | versus the clicks they are receiving? |
| Nobody likes to be let down, not for any reason. | | | | Just getting people to your sales page will not make |
| The same applies for your online business, you have | | | | them buy; you need to let them know upfront |
| a dream, a vision and it is your dire wish to make a | | | | before they are clicking through what you are all |
| success of this venture. | | | | about. |
| Why not? You have spent money and huge amounts | | | | That does not mean you should be uncreative in |
| of time planning and creating it. And you are now | | | | your advertising, what it means is that you should |
| awaiting the arrival of the visitors. But when they | | | | think more creatively to find real interested visitors |
| come it is not what you had expected. | | | | to your pages, unless you do that you will be |
| With any offline business you need clients, you | | | | throwing loads of cash down the drain, meaning that |
| supply the product they require and they buy from | | | | the dog wont have a bone. |
| you. But you have to sell what they need. It is of no | | | | Now we don't want the dog without a bone because |
| use if they are looking for dog food and you are | | | | before the dog had the bone the bone had meat |
| selling them a lovely toolbox filled with tools. | | | | which we had. So if the dog does not have a bone, |
| There are two reasons why they will not be buying | | | | you don't have any food. |
| from you even though you got them into the store. | | | | So the main idea behind your marketing effort is to |
| The first one is obvious, you are not selling what | | | | find out which people you need to attract to your |
| they need and want when they are there. The | | | | site. For this you have to do some research in your |
| second reason is that they are not in the mindset of | | | | chosen market to find the search terms and sites |
| spending more money than what dog food would | | | | that are frequently visited by your target audience. |
| cost. They came prepared to buy dog food. | | | | You also need to know that the market you are |
| You would agree that this is a very stupid way of | | | | targeting actually buys products, and don't just |
| going about business and you would probably not last | | | | browse around. This information you should research |
| very long. | | | | before you even attempt to create your product or |
| The big question now is how did all these people get | | | | start marketing your affiliate product. |
| into your store in the first place? | | | | The next step is to build a list of people that are |
| Let's say you only had a door and they were not | | | | really interested in the products and information you |
| able to see through a window, and your name | | | | have on offer. It is your list which means you are |
| certainly did not reflect what you are doing, so they | | | | allowed with their permission to send them |
| came by just because they were curious. Remember | | | | information and products. |
| people love browsing around, but I can bet you quite | | | | This is where your real money lies and will be the |
| a few went past your store who would have been | | | | most important factor to the future success of your |
| interested in what you have on offer, if they only | | | | online business. |
| knew. | | | | So before you create that all important new product, |
| Nowhere on your billboard, advertising or in your | | | | keep these points in mind and create a long term |
| name did you make any reference to what you are | | | | sustainable business that would ensure that the dog |
| all about. Nice tricky little writing got people to walk | | | | will have a bone. |