| Authority sites are trusted by both visitors and | | | | focuses on a keyword used to promote that |
| search engines. Three of the factors that boost a | | | | particular page. |
| site's authority are relevant content, quality content, | | | | Quality content |
| and updated content. A strong article marketing | | | | Content is the website. Quality content demonstrates |
| strategy can provide all three. | | | | the webmaster respects the visitor and has pride in |
| Relevance of content | | | | the representation of his/her company, products and |
| A ragtag collection of bits and snippets of information | | | | services. Professional level Article marketing strategy |
| on all sorts of topics won't turn a website into an | | | | can't be replaced by cheap writers who don't have a |
| authority site no matter how many pages there are. | | | | firm grasp on the English language. While nearly |
| The pages must have relevant content to the overall | | | | everyone can write, it's a talent to write well. |
| theme and topic of the site. | | | | Updated content |
| Utilizing Article marketing strategy provides the | | | | Newly updated sites are ranked higher than old stale |
| potential of hundreds of related pages of content, all | | | | sites. Adding relevant content gives visitors a reason |
| written around appropriate keywords. These pages | | | | to return to the site. Each time new content is added |
| are not rehashed rewritten content but fresh unique | | | | it can be socially bookmarked, added to a blog, and |
| articles. | | | | announced on social networking sites like Twitter, |
| For example: A site theme is dog food. The articles | | | | Facebook, and MySpace. The bookmarking and social |
| could be "raw food dog diet," "natural dog diet," "diet | | | | networking adds backlinks and provides links for the |
| for dogs to lose weight," "healthy dog food," "where | | | | search engine spiders to follow. |
| to buy dog food online," "dog food for puppies," and | | | | An article marketing strategy service provides fresh |
| so forth. Each article adds relevant content and | | | | content on a regular basis. |