| Dog food ratings are a very popular type of content | | | | brand. Or, they may marketing materials that |
| for affiliate marketers. Not only are they very | | | | inadvertently causes them to lie, (since the materials |
| informative, but they also tend to keep people on | | | | were created by their affiliate companies). |
| the site for a long time. That's why dog food ratings | | | | So, what can pet owners do to ensure they are |
| are very common on affiliate sites. For them, there is | | | | getting access to dog food ratings that are really |
| a hope that a person may buy one of the products | | | | worth anything? Well, visiting sites like Consumer |
| on their site... for the reader, there's the information | | | | Search are somewhat helpful, since they are geared |
| itself. Yet, can dog food ratings from affiliate | | | | to 'reviewing the reviews.' Also, it helps to look at |
| marketers be trusted as much as those featured on | | | | the ratings themselves. Do they appear objective... |
| sites that may not have any advertising? | | | | offering a mixture of positive and negative |
| Honestly, the answer will really depend on the affiliate | | | | responses? Do they cover a wide range of brands? |
| marketer. True, most are going to be very happy if | | | | And most importantly, do dog food ratings on other |
| they make a sale, but for some affiliate marketers, | | | | sites seem to match up with what is being said on |
| this is only a secondary goal. If they are an avid | | | | the present site? |
| animal lover, their primary concern is the health and | | | | In conclusion, don't automatically discredit a site |
| longevity of people's pets. | | | | because you see affiliate ads. Sure, in a perfect |
| Then there are other affiliate marketers whose sole | | | | world it would be nice to not always be bombarded |
| goal is to make money. They may still put out very | | | | with advertisements, but for some people this is how |
| informative dog food ratings, but the brands they | | | | they are putting food on the table. So, instead, look |
| promote will almost always be those that offer them | | | | at their intentions. Remember, some animal lovers |
| a commission. Unscrupulous affiliate marketers may | | | | want to genuinely help people while making money. |
| go so far as to lie about the value of a particular | | | | |