| A dog food supplement is an additional food which is | | | | acquired by General Mills in 1950. |
| given complementary to a dog's existing diet. | | | | Spratt's huge success in the prepared dog food |
| Supplements are given to pets generally for health | | | | market introduced many more manufacturers hoping |
| reasons in the same way that we take supplements | | | | for similar success and led to the multi-billion pound |
| for various health concerns or to keep a healthy and | | | | market we see today. Industrial and process |
| balanced immune system to help stave off illness. | | | | development enabled new forms of packaging and |
| They differ from 'treats' in that they are formulated | | | | distribution to service the market including tinned dog |
| to comprise vitamins, minerals and other ingredients | | | | food which could be shipped all over the world. |
| designed to enhance the overall well-being of a dog | | | | The availability of ingredients increased significantly |
| and sometimes to target specific illnesses or | | | | after World War II and so too did the range of |
| complaints. | | | | foods and number of manufacturers. The ease and |
| There are many brands of supplements available that | | | | convenience for owners coupled with the scientific |
| promote different aspects of health and they can | | | | advancements in nutrition saw demand steadily |
| come in many different forms including tablets, | | | | increase for an array of dog foods and dog food |
| pellets, concentrate powder and liquids (solutions). | | | | supplements to meet owners requirements. |
| Probably the most well-known ailment is arthritis since | | | | As scientific developments enabled advancements in |
| this is common to humans as we age and is also | | | | human nutrition, so too have advancements been |
| common to our dogs. Other common ailments | | | | made in nutrition for dogs and complementary dog |
| supplements are given for include allergies, digestive | | | | food products (supplements). In the last twenty |
| problems, skin problems, coat problems, weight | | | | years the popularity and range of dog food |
| problems and dental problems. | | | | supplements has increased through the sharing of |
| The diet for domesticated dogs has changed | | | | information and as clinical trials revealed many |
| dramatically from their descendants the grey wolf | | | | ingredients used to treat human ailments could also |
| and whilst modern day manufacturers strive to | | | | provide significant benefits for our canine friends. |
| create a healthy balanced diet for pets many | | | | There are essentially three types of supplements |
| veterinarians have recognised that some of these | | | | available: |
| dog foods can be lacking in essential nutrients and | | | | (i) 'Pharmaceutical' grade supplements can only be |
| complementary food may be recommended to | | | | dispensed with a prescription from a vet (frequently |
| supplement the diet. This can be for simple | | | | patented products which generally include powerful |
| maintenance purposes or it could be to treat a | | | | concentrates of ingredients) and should only be given |
| specific ailment. | | | | to a pet if prescribed by their Veterinarian. |
| The inter-breeding of domestic dogs has also left a | | | | (ii) 'Neutraceutical' supplements are available |
| legacy of known disorders amongst breeds many of | | | | over-the-counter (and on the internet). These are |
| which can be treated by feeding a supplement to | | | | likely to contain 'active ingredients' which have various |
| your dog. The most common of these problems are | | | | effects on a dog's health and a formula is normally |
| osteoarthritis, arthritis and degenerative diseases such | | | | targeted to assist with a specific illness (ingredients |
| as hip and elbow dysplasia. Skeletal problems of this | | | | are likely to include natural compounds which cannot |
| nature are common in older dogs, however can be | | | | be patented by pharmaceutical companies). |
| seen to affect a large proportion of the domestic | | | | (iii) 'Herbal' remedies which contain natural plant and |
| dog population. | | | | flora extracts which may have a history of certain |
| James Spratt created the first commercial dog food | | | | health benefits. |
| in around 1860. He called it the 'Patented Meat Fibrine | | | | Barker and Wags LeapDOG Natural Joint Nutrition is a |
| Dog Cake' and began the first mass production of a | | | | neutraceutical maintenance supplement specifically for |
| prepared dog food. In fact this first commercial dog | | | | dogs suffering from or likely to suffer from any form |
| biscuit was the first dog food supplement given in | | | | of joint pain including arthritis, hip or elbow dysplasia. |
| addition to a dog's normal diet (in most cases likely to | | | | The formula includes glucosamine and chondroitin |
| have been scraps, raw meat, bones and available | | | | alongside other active ingredients, vitamins and |
| vegetables and fruit). Inspired by the reaction to this | | | | minerals in an easily digestible oat-based pellet form |
| initial offering James Spratt continued to refine his | | | | that is quickly absorbed into a dog's body. LeapDOG |
| recipe and develop more complete dog food for all | | | | can be given to all dogs for a healthy more active |
| kinds of dogs. Spratt's created many formulas | | | | life. Results are often seen within 3 weeks from |
| targeting different life-stages and went on to sell a | | | | taking the supplement. |
| range of other dog products. Spratt's was eventually | | | | |