| Virtually all dog food ratings offer extremely | | | | various dog food ratings looking for the following |
| worthwhile information. Not only do they give you a | | | | things: |
| good idea of what consumers or vet think about dog | | | | Whether or not the dog food was actually tested in |
| food brands, but they also give you a glimpse into | | | | a more 'scientific' way |
| canine nutrition. However, some dog food ratings are | | | | The intentions of the site's author |
| better than others because there's less subjectivity | | | | Whether or not the rating scale seems consistent |
| when presenting the information. | | | | Sites that get the most recommendations tend to be |
| Why would this even be an issue? Well, dog food | | | | those where it is obvious that the content was |
| ratings are often used as subtle marketing tools to | | | | written by an avid dog-lover. Then there are the |
| draw customers into buying a particular brand. And, | | | | sites that get average reviews, due to how useful |
| while they still have some element of truth to them, | | | | their information is. Sites that get the lowest rating |
| usually the ratings will point to the promoted brand(s) | | | | are those where it's very obvious promotion is the |
| as being better. | | | | main goal. |
| Fortunately, there is a way you can figure out which | | | | In conclusion, never take one set of dog food ratings |
| sites offer the best rating. And it involves, (ironically | | | | at face value. Use sites like Consumer Search to |
| enough), visiting a review site that evaluates other | | | | determine if the ratings are even legitimate to begin |
| review sites. Consumer Search is an example of a | | | | with. That way, you won't have to feel any sense of |
| site utilizing this unique concept. | | | | doubt when using ratings to determine which brand |
| So, how do these types of sites work? Usually, | | | | of dog food you're going to buy. |
| someone who is well-versed in dog food will review | | | | |