| The days of targeting everyone with advertising are | | | | of people saves you marketing dollars and valuable |
| over. In fact, I don't know if they ever existed. Mass | | | | time. It helps to establish you as an industry leader, |
| targeting is an illusion. There is a target audience | | | | which will lead to credibility with consumers. Using our |
| behind every advertising effort. Targeting your | | | | fictitious dog food product, we will break down how |
| market through niche marketing will help concentrate | | | | to target the specific audience that desperately |
| your efforts and make you more successful. | | | | needs this dog food! |
| What is Niche Marketing? | | | | Let's say that your dog food is all natural and organic. |
| In a nutshell, niche marketing targets one distinct | | | | Who would buy such a product? Obviously the dogs |
| group of people who need what you are offering. | | | | are not doing the purchasing! But their owners are. |
| Regardless of what you are marketing, there is a | | | | Now don't be tempted to target all dog owners. |
| specific audience that needs what you offer. | | | | Many could care less that your product has no |
| Understand all the nuances of your audience, solve | | | | bi-products if it costs an extra $1 a bag. You must |
| their problem and you will soon be on the road to | | | | research deeper than just dog owners. |
| raging profits. But before you can advertise your | | | | When you are short on ideas, ask your family and |
| services and products, you must understand "how" | | | | friends their opinion! Other good sources are |
| to niche market. | | | | magazines, local newspapers and any industry |
| How to Begin Niche Marketing | | | | publications. Don't forget to write down your findings. |
| You have got an awesome product or service, you | | | | You think that you'll remember, but when it comes |
| know who your audience is, and you're almost ready | | | | down to implementing your strategy, it's impossible |
| to make money! Niche marketing really is quite simple | | | | to remember everything. |
| and effective. It enables you to concentrate your | | | | Now that you have your marketing research and |
| efforts on a specific group. You don't have to worry | | | | have narrowed your audience you are ready to |
| about what the masses will think. What will your | | | | market. It's recommended to target a few niches in |
| group of people think? Marketing resources, such as | | | | your market rather than depend on just one paying |
| available money, are more concentrated. Would you | | | | off. For example, a couple of niches for your healthy |
| rather spend your hard earned money targeting all | | | | dog food would be environmentally conscience |
| the people on the Internet or perhaps a smaller | | | | owners and owners that have dog with existing |
| group of a few hundred thousand? It's really a | | | | health problems. You will need to tailor your message |
| no-brainer. | | | | to each niche you plan to target. How does your |
| Begin your marketing strategy by first listing the | | | | product meet their needs? Anticipate what questions |
| type of niche you are planning to market. If you are | | | | your audience will ask. |
| unsure about what niche to market to, examine your | | | | Next, you will need to find out everything possible |
| product or services. Let's say that you are selling | | | | about your audience. What are their likes and dislikes? |
| premium dog food. From this point research existing | | | | The goal is not only to communicate to your target |
| dog niches. No need to create your own niche, it's | | | | audience, but to do so as one of them. Approach |
| costly and time consuming. A quick internet search | | | | your potential consumers as a trusted source and |
| will easily reveal a dozen niches that will interest you. | | | | your results will be far greater than expected. You've |
| But a good target audience will be hungry for the | | | | got your niche, you understand your target audience, |
| product you offer. | | | | now make sure that you get your message to them |
| Time to Target an Audience | | | | on their home turf! Don't make your audience find |
| We've established that targeting one specific group | | | | you. Put your message right in front of them. |