| When you start up or re-brand a pet or animal | | | | logos include pets themselves, sometimes in cartoon |
| related business one of your first requirements will be | | | | form and sometimes in other graphic forms and |
| getting a great logo design in order to create a brand | | | | animal paw prints. Animals are cute, eye catching and |
| that you can build upon and develop. | | | | very brandable and a business in this industry would |
| Many new businesses are springing up today that are | | | | be crazy to not feature an image of a pet into the |
| related to pets and animals. It is no longer just your | | | | logo somehow. Paws alone can work and others |
| traditional veterinary clinics and pet stores but a | | | | have gotten away with simple animal related items |
| whole host of other service businesses relating to | | | | such as a dog kennel or a lead but images of pets |
| pet care, grooming and other niche areas like pet | | | | themselves are almost essential in logos in this niche. |
| photography and pet boutiques and pet retreats. | | | | Designers will usually go with pet related color tones |
| The pet industry can be divided into two area really. | | | | such as white, browns, tan and black. Bright colors |
| Firstly you have pet stores and vets who target the | | | | are often used in some of the more 'light hearted' |
| general population and secondly you have luxury pet | | | | business models while veterinary services and animal |
| supplies, gourmet pet food and services that only the | | | | hospitals are often more inclined to go for more dull |
| upper middle class and the wealthy can afford. | | | | colors for a more serious look. |
| Some people treat their pets like members of the | | | | It is important that you brief your designer well |
| family and want only the highest standards for them | | | | before they commence your project and brief them |
| in terms of the products that they buy and the | | | | on all aspects of your business. Let them know who |
| services that they require. So the message that you | | | | your target market is so that they can understand |
| want to convey in your logo is that your company | | | | what will appeal to your clients. |
| values animals and is basically in the business of | | | | Once you become established with your branding on |
| pampering them, giving them the best of care and | | | | signage and stationary it can be a real hassle to |
| the products that they need to be happy and | | | | change. You will also lose some of the brand value |
| healthy. If you cater to the upper end of the market | | | | and customer recognition that you have built up if |
| you want your logo to hint at the elite services that | | | | you decide that a change is necessary. For these |
| you offer and create a brand 'club' that wealthy pet | | | | reasons it is important to make sure that you start |
| owners want to be a part of. | | | | your pet or animal related business off right with a |
| Popular images that are used in animal and pet care | | | | great logo design. |