| Are you rewarding your customers? This is a | | | | items that you sell. If you offer many products such |
| wonderful way to beat out the competition and to | | | | as Avon, you might consider breaking down the free |
| be unique in your business. | | | | offer. Make one offer for jewelry and another for |
| You've seen reward programs at jewelry stores and | | | | makeup products. |
| bookstores. They give you a punch card and then | | | | 3. You can offer a buy two items and get the third |
| when you purchase ten items, you get the eleventh | | | | at 50% off. We see this at our local Claire's on a |
| free. I buy dog food at a feed store and they keep | | | | regular basis. You buy two pairs of earnings and the |
| a card of my purchases. I buy ten bags of dry food | | | | third is either half off or even free. |
| and the eleventh is free. I buy about a bag per | | | | When you offer a reward program you are able to |
| month so I am getting one free bag of dog food | | | | market the rewards, in addition to marketing the |
| each year. The savings add up. | | | | products and the company. Put stickers on your |
| When you offer a reward program in network | | | | catalogs that say, "Ask me how to get your next |
| marketing you have a few choices: | | | | purchase at 50% off." If you market online, put a |
| 1. You can offer free shipping on orders over a | | | | headline on your front page that reads, "Buy ten |
| certain dollar amount. Often if someone was going to | | | | items, and get the eleventh free" and then provide |
| spend $45 but you're offering free shipping for | | | | the details of how to obtain this reward. |
| orders over $50 they'll now invest the money to buy | | | | Consider offering a reward program both to bring in |
| one additional item to get their order over the $50 | | | | new customers and also to keep existing customers. |
| mark. | | | | You'll find that the customers will keep coming back |
| 2. You can offer a buy ten, get one free on any | | | | and your sales will go up. |