| If you're like most advertisers, you don't give a lot of | | | | and you're going to tag your main keyword for the |
| regard to your AdWords display URL. For those that | | | | ad group onto the end of the domain name so that it |
| don't realise, I mean that green line of text at the | | | | reads "yourdomain.com/pedigree". |
| end of your ad. Most people speedily type their | | | | Incredibly, Google will not disapprove this ad even |
| website domain name and move on. But, pay close | | | | though the web page that your display URL points to |
| attention now because you could be missing out on a | | | | doesn't actually exist. |
| valuable advertising opportunity for your business! | | | | Now, when searchers use keywords like "pedigree |
| Making The Most Of Your AdWords Display URL | | | | dog foods", "pedigree dry dog food", and "cheap |
| Here are our three top tips on how you can make | | | | pedigree dog food" the word pedigree is highlighted in |
| the best use of your display URL to get your ads to | | | | your ad, ensuring it stands out. |
| stand out more: | | | | 3. Promote your exclusive offers |
| 1. Use your most popular keywords as sub-domains. | | | | It's not only keywords that you can place after your |
| What if you sold dog food and wanted to advertise | | | | domain name. Why not promote special offers, |
| the organic dog food section of your online store. | | | | product names (watch out for copyright |
| You could then create a sub-domain for your website | | | | infringements) and service offerings. |
| called organic, and use a URL in your ad which looks | | | | Let's study this idea more closely. Say your online |
| like this: "organic.yourdomain.com". | | | | dog food shop has a free e-book on Healthy Eating |
| Now, when people use search queries like "natural | | | | for Dogs that it want's to promote. The display URL |
| organic dog food", "organic dog food" and "best | | | | in your ad could now read "yourdomain.com/e-book". |
| organic dog food" to find your business, the word | | | | You could also promote your spring sale as |
| "organic" in your domain name will be highlighted in | | | | yourdomain.com/SpringSale or a discount on all orders |
| bold. This is a wonderful way to get extra attention | | | | using yourdomain.com/50DollarsOff. |
| for your ad and gain an advantage over your | | | | Remember To Always Keep to the Rules |
| competition by making your ads stand out more. | | | | I'm sure that you are now starting to appreciate that |
| Warning: You should ensure when using this | | | | there are endless ways in which you can use your |
| technique, that the domain name in your AdWords | | | | AdWords display URL as extra ad space. But, to |
| ad URL is the same as in your destination url. | | | | make sure that your ads will always be approved by |
| For example:) | | | | Google, you must stick to the rules: |
| This ad would be accepted:display url: | | | | - your display URL must use the same top level |
| organic.yourdomain.comdestination url: | | | | domain as the destination URL. |
| organic.yourdomain.com/organicdogfood | | | | - the display URL can be no more than 35 characters |
| This in your ad would be disapproved:display url: | | | | long. |
| organic.yourdomain.comdestination url: yourdomain.com | | | | - the display URL must point to an actual web site |
| organicdogfood | | | | but doesn't have to point to an actual web page |
| 2. Using keywords as web pages | | | | within that site. |
| An alternative way to include extra keywords in your | | | | - the prefix www. or http:// can be left out of your |
| ads is to add them to the end of your domain name | | | | display URL to give you more space. |
| as web pages. | | | | - your domain name must end with a valid top level |
| Consider once again our website selling dog food. This | | | | identifier like ".com" or ".co.uk". |
| time, your ad is going to target the pedigree section | | | | |