| launches online informational database for Animal | | | | care segment. |
| owners | | | | "What aims is to cater the animal owners and |
| New animal healthcare site from 100 year-old firm. | | | | veterinarians with unbiased information. Many times, |
| The century old Cheerans group head-quartered in | | | | customers land at commercial sites with a twist to |
| India launches a world class information resource for | | | | scientific facts" explains Mr. Anoj J. Cheeran, Director |
| animal lovers across the globe. | | | | of Operations who is over-seeing the group's online |
| This is the first time an Indian company launches an | | | | ventures. |
| online venture towards the Global Animal Care | | | | The interesting feature of the site is that there are |
| community. Though companies in India are now | | | | no much colour graphics and pictures which makes |
| focusing on BPO for International majors, this | | | | the site navigation very easy for dial-up access too. |
| innovative venture takes a unique identity by | | | | Further, every news and article published on the site |
| intra-diversification within its traditional stronghold. | | | | is also sent to the desk top of the eMagazine |
| The site, is spearheaded by one of India's oldest | | | | subscriber, which again is given free. This subscription |
| Animal Health Products company, Cheerans Lab (P) | | | | can be taken on the site or by directly visiting |
| Limited which is part of the Cheerans group founded | | | | Further, is now technically reviewed by the world |
| in 1904. Though the company has numerous brands in | | | | renowned veterinarian Prof. Dr. Jacob V. Cheeran |
| its operational domain, the site does not contain any | | | | who is an internationally acclaimed scientist in |
| mentioning of its huge product leadership and | | | | veterinary and wildlife issues. "The huge database |
| capabilities and this excites industry observers. | | | | with us helps to provide a world class informational |
| Meanwhile, it may be recalled that has earlier won | | | | source for veterinarians alike." says Dr. Cheeran who |
| accolades as one of the "Best 150 Internet ideas" out | | | | is also an International elephant expert. |
| of 4500 participants in the IV2K programme. | | | | Many subject specific informational sites have access |
| Company had then refused venture capital infusion as | | | | restriction and fortunately is an exception to this and |
| it wanted truly to be a non-commercial venture | | | | a delight for animal lovers across the globe. "This |
| without stakes dilution. Since then has grown | | | | venture gives the company a quick International |
| tremendously catering to the companion animal | | | | reach with subscribers from across the globe within a |
| segment. The company is also in the preparation of a | | | | short span of time, also with tremendous feedback |
| few more interesting online ventures in the animal | | | | pouring in." describes Mr. Anoj. |