| launches online informational database for | | | | animal care segment. |
| Animal owners | | | | |
| | | | "What aims is to cater the animal owners and |
| New animal healthcare site from 100 year-old | | | | veterinarians with unbiased information. Many |
| firm. The century old Cheerans group | | | | times, customers land at commercial sites |
| head-quartered in India launches a world | | | | with a twist to scientific facts" explains |
| class information resource for animal lovers | | | | Mr. Anoj J. Cheeran, Director of Operations |
| across the globe. | | | | who is over-seeing the group's online |
| | | | ventures. |
| This is the first time an Indian company | | | | |
| launches an online venture towards the Global | | | | The interesting feature of the site is that |
| Animal Care community. Though companies in | | | | there are no much colour graphics and |
| India are now focusing on BPO for | | | | pictures which makes the site navigation very |
| International majors, this innovative venture | | | | easy for dial-up access too. Further, every |
| takes a unique identity by | | | | news and article published on the site is |
| intra-diversification within its traditional | | | | also sent to the desk top of the eMagazine |
| stronghold. | | | | subscriber, which again is given free. This |
| | | | subscription can be taken on the site or by |
| The site, is spearheaded by one of India's | | | | directly visiting |
| oldest Animal Health Products company, | | | | |
| Cheerans Lab (P) Limited which is part of the | | | | Further, is now technically reviewed by the |
| Cheerans group founded in 1904. Though the | | | | world renowned veterinarian Prof. Dr. Jacob |
| company has numerous brands in its | | | | V. Cheeran who is an internationally |
| operational domain, the site does not | | | | acclaimed scientist in veterinary and |
| contain any mentioning of its huge product | | | | wildlife issues. "The huge database with us |
| leadership and capabilities and this excites | | | | helps to provide a world class informational |
| industry observers. | | | | source for veterinarians alike." says Dr. |
| | | | Cheeran who is also an International elephant |
| Meanwhile, it may be recalled that has | | | | expert. |
| earlier won accolades as one of the "Best 150 | | | | |
| Internet ideas" out of 4500 participants in | | | | Many subject specific informational sites |
| the IV2K programme. Company had then refused | | | | have access restriction and fortunately is an |
| venture capital infusion as it wanted truly | | | | exception to this and a delight for animal |
| to be a non-commercial venture without stakes | | | | lovers across the globe. "This venture gives |
| dilution. Since then has grown tremendously | | | | the company a quick International reach with |
| catering to the companion animal segment. The | | | | subscribers from across the globe within a |
| company is also in the preparation of a few | | | | short span of time, also with tremendous |
| more interesting online ventures in the | | | | feedback pouring in." describes Mr. Anoj. |